OKTO Launches OKTANE: Corporate
Monthly Newsletter Dedicated to Surgical Sales
COSTA MESA, California – January 1, 2003 –
In January 2003, OKTO Ophtho launched its first edition of the upgraded
and newly-designed OKTANEë, a monthly newsletter focused on Surgical
Sales and Marketing functions at OKTO Ophtho.
The purposes of each and every OKTANE are:
Information: To formally educate, direct and inspire the
OKTO Surgical Sales & Support Teams on a monthly basis with critical
market and technology information.
Inspiration: To continually reinforce the value-commitments
and missions of the organization, in order to maintain our deep
sense of organizational purpose.
Celebration: To highlight and celebrate the top OKTO Surgical
Sales performers and, hopefully, ěstoke the firesî of competition.
Each OKTANE issue will feature:
Cover Story: Each month, OKTANE will detail the most current,
newsworthy highlights surrounding OKTOís people, ideas, technologies,
Fuel from the Field: Authoring this section, Erik Melling,
the Vice President of Sales-U.S., will provide powerful and uplifting
sales techniques for the field ‚ as well as updates on the OKTO
Selling OKTO: This section symbolizes OKTO's commitment
to teamwork. Each month, an individual OKTO Surgical Sales or Support
rep will draft an article on any topic of choice. The purpose of
this section is to do one thing: inspire the spirit and build the
OKTO Scoreboard: A ranking of Surgical Sales performance
for the previous month.
Founded in 2000, OKTO Ophtho develops and commercializes specialized,
leading-edge surgical technologies for eye surgery. OKTO’s
purpose is to develop surgical solutions that improve the quality
of life for patients, elevate the performance and productivity of
eye care professionals, and lower costs to the provider.
OKTO currently holds leadership positions with surgical devices
for oculoplastic surgeries and bio-implant technologies for ocular